3/11/2007: Make a Difference Today!

Have you noticed how often the word "TRUST" is used in association withthe world of "CHARITY"?

Anyone who makes a gift for charitable reasons has to have cause totrust the recipient, the principals who operate and direct the charity thatthese gifts support.

Without such trust, such gifts may well be foolish investments of resources.But having trust means that the donors have prior evidence and proof thattheir funds (which are really no longer theirs) are helping to accompisha work only the charity can possibly do, to which the donor is a benefactor.

Those of us who work in the realm of charity and philanthropy learn thislesson every day. We know that our mission rises and falls on the abilityto find, cultivate, and enlist those we trust who, in turn, trust us. Whilewe have a myriad of goals and tasks, this is TASK #1.It should be remembered that when there is a TRUSTEE (the cause), thereis also a TRUSTOR (a donor).
This mutual relationship calls for the samelevel of trust from both parties. If one rates higher on the trust scalethan the other, how secure is the trust relationship? That's why both areguardians of the relationship, co-equals charged to make the relationshiplasting and beneficial.As a member of Rotary International for 21 years, I think the ROTARY4-WAY TEST best summarizes this relationship:

  • Is it the TRUTH?

  • Is it FAIR to all concerned?


  • Will it be BENEFICIAL to all concerned?"
For more information, download Applying the Four-Way Test from the Quick Downloads box in the menu to the left. -->If all of our relationships, charitable and otherwise, were so guided,what could possibly go wrong?


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